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 Your Coworking Marketing Strategy and Lead Generation

When market demand is high, best coworking space marketing becomes increasingly important. Every geographic market in North America will be in recovery by 2022. Once you've created a marketing strategy and identified your coworking space's target market, it's essential to decide how you'll generate awareness and leads from your coworking marketing approach. As the third instalment of our "How to Market Your Coworking Space or Flexible Office" series, we want to help you spread the word about what your location has to offer so that you can attract queries from driven solopreneurs, teams, and corporate clients.

Online coworking marketing approach for remote workers and freelancers

According to studies too numerous to list (though Stanford's Nicholas Bloom's WFH Research is our favourite), about half of the US workforce is currently or has previously worked independently. That is, while promoting your coworking space, online portals catering to the many remote workers and freelancers in this country provide a crucial bridge between you and your target members.

TheWing.pk  online platforms are designed for the remote workers you're attempting to reach, allowing you to engage with your coworking space target market. Giving individuals the chance to learn about and test out your place via these channels is a terrific way to get to know them while also generating leads for future marketing.

Coworking Space in Islamabad

                                                       Coworking Space in Islamabad

Events

One of the issues that many freelancers face is the sense of isolation that comes with being a remote worker. When you're on your own, it's difficult to get career development, feedback, or simply plain motivation.

Classes, training, and even social events aimed toward your target market might be part of an event-oriented coworking marketing strategy for your coworking space. Bring in successful entrepreneurs and freelancers, and take advantage of the opportunity to reach out to local solopreneurs.

Direct

Post flyers or cards at coffee shops in your area to reach more potential leads for your coworking space marketing strategy. Many remote workers, especially those who are just starting out, use these spaces as informal offices. Combine this type of direct marketing with a learning event to give your new leads a compelling reason to contact you and stop by.

Social

Don't forget about social media, which is a great place to target specific industries and geographic areas. Participate in remote worker discussion groups on Facebook, Twitter, and LinkedIn, and share engaging content on Instagram. Share your value-added content on all of your social media platforms and actively engage with both followers and potential leads if you are pursuing a digital marketing strategy for your co-working space.

A coworking marketing strategy aimed at small businesses and teams.

Online

Learn how to use geo-targeted Google ads in your local market to reach out to small businesses and teams. Furthermore, look into platforms that are specific to your target market, These platforms can help you gain a competitive advantage in your market by putting your brand in front of local business decision-makers.

Events

Hosting industry events focused on entrepreneurship and industries such as blockchain, fintech, law, accounting, and financial planners can help you become an integral part of your local startup community. In order to attract the attention of local business leaders and better market your coworking space, reach out to business accelerators, investor organisations, mastermind groups, and startup competitions.

Coworking Space in Rawalpindi


Direct

Build your email list through website opt-ins, events, or your digital marketing funnel. Send quarterly emails to local businesses informing them of upcoming events, incentives, and upgraded amenities. Continue to feed your email list whenever possible to broaden your reach and improve the effectiveness of your marketing strategy.

Social

Reach out to your LinkedIn network by posting timely, valuable content geared toward local small businesses and teams. Include a CTA and information about the advantages of coworking and flexible space in your area. Participate in online discussion groups on Twitter, Facebook, and LinkedIn to establish yourself as a reliable resource for small business owners in your industry.

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