Your Coworking Marketing Strategy and Lead Generation

When market demand is high, coworking marketing becomes increasingly important. Every geographic market in Pakistan will be in recovery by 2022. Once you've created a marketing strategy and identified your coworking space's target market, it's time to decide how you'll generate awareness and leads from your coworking marketing strategy. As the third instalment of our "How to Market Your Coworking Space or Flexible Office" series, we want to help you spread the word about what your location has to offer so that you can attract inquiries from motivated solopreneurs, teams, and corporate clients.

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A marketing strategy for coworking spaces aimed at remote workers and freelancers.

Online

According to studies too numerous to mention (though Stanford's Nicholas Bloom's WFH Research is our favourite), nearly half of the US workforce is currently or has previously worked independently. That is, when marketing your coworking space, online platforms catering to the many remote workers and freelancers in this country provide an essential bridge between you and your target members.

Events

One of the issues that many freelancers face is the sense of isolation that comes with being a remote worker. When you're on your own, it's difficult to get career development, feedback, or even simple motivation.

Classes, training, and even social events geared toward your target market can be part of an event-oriented coworking marketing strategy for your coworking space. Bring in successful entrepreneurs and freelancers, and take advantage of the opportunity to reach out to local solopreneurs.

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Direct

Post flyers or cards at coffee shops in your area to reach more potential leads for your coworking space marketing strategy. Many remote workers, especially those who are just starting out, use these spaces as informal offices. Combine this type of direct marketing with a learning event to give your new leads a compelling reason to contact you and stop by.

Social

Don't forget about social media, which is a great place to target specific industries and geographic areas. Participate in remote worker discussion groups on Facebook, Twitter, and LinkedIn, and share engaging content on Instagram. Share your value-added content on all of your social media platforms and actively engage with both followers and potential leads if you are pursuing a digital marketing strategy for your co-working space.

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